In simple terms if you charge too much you may struggle to get customers. Charge too little and you won’t make enough money.
But pricing can reveal more about your company than you may think.
If you regularly price at a lower level than people would expect to pay for your product/service, prospective clients may assume that your work is of a low quality. So bizarrely you may find you don’t get approached by your ‘perfect’ client because they think you are not up to the job.
On the other hand you can be ‘reassuringly expensive’ and draw people to you.
For help with getting your pricing right you may like to download the free pricing guide on my website http://www.fionabevanfinancialmanagement.co.uk/guides.php