There are lots of opportunities out there for business people to do presentations, which add value to their business and their audiences’. And yet relatively few take up these opportunities. Why is that?
It is nervewracking (at least to begin with) but presenting a subject close to your heart, to a group of your peers can be thrilling and highly motivating. The key is to stick to what you know and to make it as lively and interesting (to others!) as you can. That way your audience is engaged and you get terrific feedback.
Yesterday I experienced two very different, but equally interesting, presentations at networking groups I am a member of.
At lunchtime Thomas Picton talked about developing an exit strategy so that you can leave your business with as much in your pocket as possible. Now you may think this is a fairly dry subject, but Thomas kept it light and the audience participation kept it relevant to them. Now the audience benefited from the talk because it prompted them to think about something they will have to consider at some stage. Thomas benefited because it was clear he was just the person to go to when it comes time to consider your exit strategy.
A win:win but not a hint of selling!
In the evening I then went to the MBWF meeting at Kilver Court in Shepton. The subject there was time management and the presenter Sandra Pennyfather. Many of us think we know all there is to know about time management (even if we don’t put all of it into practice) and it is certainly a topic which regularly comes up as a seminar topic. What made this presentation different was the very personal slant Sandra gave to the talk. There was no element of preaching – just this is the mess I found myself in and this is how I turned things around.
On top of the well presented subject matter, Sandra’s use of powerpoint was, as one member of the audience said “The best use of power point I have seen in a long time! Usually when I see a projector and what is clearly a power point presentation I think ‘Oh dear!” But you used it as a proper visual aid and it was great!”
Again, the audience benefited from some refreshed takes on how to manage their time, and Sandra certainly benefited from the empowerment she experienced from giving the presentation.
So next time you see the opportunity to do a presentation, bite the bullet and give it a go!